Taylor Morrison Inspires Home Shoppers to Make Healthier Moves with Newest Brand Campaign
Through a series of brand films currently streaming across social media, YouTube and channels such as
"With the unpredictable state of our world, we realized how important it was to make a statement and authentic commitment to our customers," says Taylor Morrison Chief Marketing and Communications Officer
According to Taylor Morrison's survey, COVID-19 is reshaping consumer preferences and bringing to life a bias for new construction. Since the pandemic began, more than one-third of home shoppers said they seek to purchase a new home rather than a resale for better in-home health and wellness features. This interest intensifies among the younger demographic, with nearly 40 percent of millennial and 35 percent of the Gen X home shoppers indicated they desire health and wellness features in a new home.
"We're seeing a tremendous desire for healthier living as people spend more time at home than ever before," said Chairman and CEO
'Make Healthier Moves' expands on Taylor Morrison's original brand campaign, 'Make Moves,' which first debuted in 2019 with a collection of emotional brand films highlighting the homebuilder's belief in the power of progression. The inaugural campaign emboldens customers on the cusp of change to push past the fear of the unknown and Make Moves.
2020 marked a year of significant evolution for Taylor Morrison as the company took many bold steps to safely serve and accommodate customers when COVID-19 hit. The homebuilder was among the first to unveil innovative online tools to empower customers in their homebuying journey, including virtual tours, self-guided tours, curbside closings and home reservations, which allow buyers to place a 24-hour hold on a home using an online shopping cart feature.
About Taylor Morrison
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SOURCE Taylor Morrison