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Tawn

Tawn Kelley

EVP & President, Mortgage Operations

As Executive Vice President of Taylor Morrison and President of its Financial Services division, Tawn contributes to the executive leadership of Taylor Morrison and leads Taylor Morrison Home Funding, Inspired Title Services and Mortgage Funding Direct Ventures. She is responsible for the management, financial performance and long-term growth strategies of these companies.

Prior to joining Taylor Morrison, in 2001, Tawn founded and served as CEO and President of Mortgage Funding Direct Ventures (MFDV), a management company that partnered with production homebuilders to create in-house mortgage subsidiaries.

Among the various partnerships under the Mortgage Funding Direct family, Taylor Morrison Home Funding was also established in 2001. The successful partnership expanded nationally and evolved from a mortgage brokerage to a lender, ultimately paving the way for Taylor Morrison to acquire the MFDV management company in 2009. As a member of the Taylor Morrison leadership team since that time, Tawn has held several senior-executive level positions that have impacted and contributed to the growth and expansion of Taylor Morrison. She has since established settlement services, Inspired Title Services and insurance services through Taylor Morrison Insurance.

Tawn has always believed that financing sells homes. In 2011, she established a free qualification improvement program to better position families for home purchase, and today her proprietary program—Able, Ready, Own—has educated and improved qualification for over 2,500 families. In 2013, she played a key role in the company’s initial public offering on the NYSE. To date, the company has welcomed five homebuilders through acquisitions, bringing opportunity for financial services to be integrated into each immediately to provide the one-stop shop and financial services expertise that has earned Taylor Morrison success and a differentiated customer experience.